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Friday, September 23, 2011 (4 sessions, 9:15am - 4pm)
Plan your day at the Conference in advance! You don't have to stick to one track, and you don't have to stay for every session - Flex Passes let you trade off with other people from your organization. See the Registration page for details.
Fundraising Track
Supersize Your Online Giving Savvy (Repeated) - Kate Olsen, Network for Good (9:15 - 10:30am + 10:45am - 12:00pm)
Creating the Framework for Donor Communications - Barb Maduell, The Collins Group (10:45am - 12:00pm)
Funders Panel: Murdock, ICF, John F. Nagel, Micron Foundation, Laura Moore Cunningham Foundation (3:00 - 4:00pm)
Leadership Track
The Economic Impact of Nonprofits in Idaho - Steve Peterson, U of I (9:15 - 10:30am)
Executive Director Roundtable: Working Together, Purposefully - Robert Egger (10:45am - 12:00pm)
Establishing a Positive Relationship with Your Board - Tom Iselin (1:15 - 2:30pm)
Transformational Leadership - Cherie Buckner Webb (3:00 - 4:00pm)
Marketing Track
Are You Bacon or Oatmeal? The Case for Non-Conformity - Justin Foster, Foster Thinking (9:15 - 10:30am)
Attracting Gen Y to Your Cause - Justin Foster, Foster Thinking (10:45am - 12:00pm)
Integrating Videos into Your Marketing Toolbox - Rhea Allen, Peppershock (1:15 - 2:30pm)
Story Telling and the Media - Dale Dixon, On Camera Performance (3:00 - 4:00pm)
Personal Development Track
And Speaking of Your Mission…- Nancy Buffington (9:15 - 10:30am)
Effective Approaches to Resolving Conflict - Richard Murray (10:45am - 12:00pm)
Dialogue, Listening and Authenticity - Julie Numbers Smith (1:15 - 2:30pm)
Everyday Praise & Gratitude - Tom Iselin (3:00 - 4:00pm)
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Pre-Conference Intensive: Achieving Fundraising Sustainability
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Thursday, September 22 • 10:00am – 5:30pm
A Must for Executive Directors, Board Members and Senior Fundraisers
This highly participatory, full-day intensive is based upon Larry’s forthcoming book, The Eight Principles of Sustainable Fundraising: Transforming Fundraising Anxiety into the Opportunity of a Lifetime. You’ll learn the fundamental principles and underlying methods that are statistically proven to work with donors, and practical steps for establishing and executing a successful and sustainable fundraising program.
Employing real-life case studies, the session will involve small group discussion and address questions such as “How do I find donors?; “How do I keep donors?”; “How do I control fundraising costs?”; “What resources are required to be successful?”; “What role do board members play?”; “What do donors really want?”; “How do I put a program together?”— along with others.
Participants will also be given the opportunity to evaluate their organization’s current fundraising program using the Eight Principles.
Cost is $75/Member or $120/Person (save on early bird rates!)
Larry has over twenty years of direct involvement with charitable fund development and nonprofit management, with fourteen of those years at the senior executive level. Passionate in helping nonprofits achieve the highest levels of sustainable funding, Larry has enabled a number of fund development and institutional advancement programs move to the next level of excellence.
Larry served as chief advancement officer for four colleges and universities before founding M.E. Grace in 2007 with a mission to help nonprofits appreciate their true fundraising potential and show them how to achieve it. As a consultant, Larry has served over 50 institutional clients, working with the staff, volunteers and boards of nonprofits in education, the arts, youth, community service, health care and faith-based organizations.
Larry is a frequent speaker and trainer and has led workshops, seminars and conferences for the Council for the Advancement of Education (CASE), the Association of Fundraising Professionals (AFP), the Idaho Hospital Association, the Idaho Nonprofit Center, the Boise Metro Chamber of Commerce, Intermountain Community Bank, Panhandle State Bank and Clear Rock Capital. Larry was named the Outstanding Development Executive in Idaho for 2010 by AFP.
Larry lives near Boise, Idaho where he and his wife, Connie, devote time to exploring the Rockies on horseback, hiking in the Sawtooths and backcountry skiing. An amateur outdoor photographer of the West, he also enjoys seeking out new locales astride his Harley.
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Pre-Conference Intensive: Nonprofit Boot Camp
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Thursday, September 22 • 10:00am – 5:30pm
Fundamentals for Beginners
Power up your skills in this action-packed full day work-out on the obstacle course of real-life nonprofit management and governance challenges. Explore the strategies and systems you’ll need to get your board, staff, and volunteers ready for sustained action to achieve your mission. Assess your nonprofit’s battle-readiness and learn how to build the organizational strengths you need most.
Get in shape and lead the charge to:
• Get and keep tax exempt status
• Build an effective Board of Directors
• Obtain and sustain funding
• Manage your finances
• Mobilize, motivate and manage staff and volunteers
Cost is $75/Member or $120/Person (save on early bird rates!)
Kay Sohl has provided training and consultation for boards of directors, executive directors, and CFOs of over 5,000 not-for-profit organizations throughout the United States. Kay’s work is focused on redevelopment of nonprofit business models, financial management, and board governance issues. Kay is a frequent presenter for the AICPA national not-for-profit conferences, and has worked extensively with community action agencies, domestic violence programs, land trusts, affordable housing and a variety of state and local public and private funding agencies.
She is co-author of the Oregon Nonprofit Corporation Handbook, a comprehensive guide to legal, financial, governance, and management issues for community-based nonprofits, now in its 4th edition; and continues to teach nonprofit financial management for the Portland State University School of Public Administration.
Kay founded and led Technical Assistance for Community Services (now known as the Nonprofit Association of Oregon), the Northwest’s largest resource for nonprofit capacity building assistance, developing comprehensive services to address the challenges of management, governance, funding and planning in community based nonprofits. In 2008, Kay left TACS to form Kay Sohl Consulting and has expanded her training and consulting practice to include work with national networks of nonprofits, funders, and technical assistance providers.
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Supersize Your Online Giving Savvy - Kate Olsen, Network for Good
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9:15am-10:30am and 10:45am-12:00pm • Fundrasing Track
People are donating online more than ever before and through a myriad of cause-related websites – including your own. How do you build relationships with supporters in this world of diverse online giving opportunities? Kate will share findings from "The Online Giving Study: A Call to Reinvent Donor Relationships" and will highlight examples of good and bad online supporter engagement. You will get a never before seen look at donors’ behavior online, discover how your donors give beyond your website (and how you can influence their behavior) and walk away with a plan to change the way your staff approaches online engagement through your website, social media and beyond.
Kate Olsen co-manages the corporate partnership practice at Network for Good, a nonprofit social enterprise that empowers nonprofits and corporate partners to unleash generosity with scalable ways to advance good causes. As Senior Manager, Kate helps companies extend the reach of their cause-related initiatives and better engage with consumers and employees through charitable giving. In addition, Kate spearheads thought leadership projects including the CompaniesForGood.org blog, eGuides such as Cause Marketing Through Social Media (www.networkforgood.org/causemarketing) and The Network for Good Online Giving Index (www.onlinegivingstudy.org/quarterlyindex). Prior to Network for Good, Kate practiced strategy consulting with the Boston Consulting Group, literary management with The Gersh Agency and community development through public-private partnership with The United Way of Greater Los Angeles and The U.S. Agency for International Development. Kate holds a BA from Bryn Mawr College, a MSW from the University of Southern California and a MBA from Georgetown University.
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The Economic Impact of Nonprofits in Idaho - Steve Peterson, University of Idaho
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9:15 - 10:30am • Leadership Track
The Idaho nonprofit sector is an important component of the state’s economy, and yet it is often overlooked in important conversations between public and private enterprises. Join Steve as he shares the findings of his 2011 Economic Impact Report and gain valuable insights into the direct and indirect impact nonprofits are making in Idaho. Use the information when talking with business and government leaders, in grant proposals and more.
Findings include results from several measures of economic activity:
• Sales (transactions)
• Wage and salary earnings
• Gross state product (value-added)
• Employment
• Indirect business taxes
Don’t miss the opportunity to hear a full assessment of the importance of the nonprofit sector with a comparison of the magnitude across other economic sectors.
Steven Peterson is a life-long Idaho resident, born and raised in Lewiston. Steve began his career in the private sector with a family owned real estate business. He is a graduate of the University of Idaho and has been employed for over 17 years as a regional economist and instructor in the College of Business and Economics. He teaches a wide variety of classes from a freshman core class (Riddles and Paradoxes) to senior level classes including money and banking and environmental economics. His research specialty is local and regional economic analysis, with a focus on economic impact assessments. Steve has completed over 50 studies in his career. The topics include the economic impacts of: Idaho hospitals (by county); Medicaid expenditures (by county); geothermal energy power plants; wind energy power plants; agriculture impacts on Canyon County; higher education; nonprofit arts; free-range chickens; forest products; Idaho’s ports; 10 studies on the economic impacts of Native American Tribes; and many other topics.
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Are You Bacon or Oatmeal? A Case for Non-Conformity - Justin Foster, Foster Thinking
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9:15am - 10:30am • Marketing Track
Do you and your leadership team know what it takes to create a relevant, meaningful brand for your nonprofit? “Are You Bacon?” is a fresh, fun and innovative workshop that will get your organization thinking and acting less like “oatmeal” and more like “bacon”! This workshop dissects how great brands are created, established brands stay relevant, and aging brands can transform themselves to attract new audiences.
You’ll learn how to create a Bacon culture, including:
• The 10 traits of a Bacon Brand
• Case studies on the top Bacon Brands
• Establishing brand benchmarks and standards
• Creating and keeping a fan base
• Attracting new audiences
Justin is a Brand Strategist based in Boise, Idaho. Over the past 20 years, he has co-founded two marketing/branding firms, plus worked in sales and marketing for both small businesses and large corporations. He has conducted over 300 workshops and seminars - including as far away as Kuala Lumpur, Malaysia. In addition to his expertise in strategic branding, Justin consults, speaks, and writes on the impact of generational and cultural shifts - especially related to the influence of Gen Y, social media, and technology. His first book, “Oatmeal v Bacon: How to Differentiate in a Generic World” was published in May 2011. Outside of work, he is a husband, father, football geek, Texas music aficionado, a shrinking former fat guy, and an avid student of everything.
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And Speaking of Your Mission… - Nancy Buffington, Boise SpeakWell
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9:15 - 10:30am • Professional Development Track
How do you talk about your nonprofit to your board? A potential sponsor from a corporation? The media? You may have a clear sense of your mission, but how you talk about that mission should shift as you move between different groups with different needs and expectations. This interactive workshop will help you analyze and adapt to your various audiences to yield the results you are after. Give your communication skills a boost by exploring gender differences in communication, how to speak to a hostile or apathetic audience, and practice matching your nonverbal cues to what you’re saying.
Nancy has taught writing and public speaking for twenty years at four universities. Most recently, she taught public speaking at Stanford for six years before coming to Boise last year and opening Boise SpeakWell. She offers public speaking coaching to individuals, groups and businesses. She lived here in the 1980s, and is glad to be home again!
She holds a BA in English from Idaho State University, an MA and PhD in English from the University of Arizona, as well as a background in drama and the performing arts (specifically the circus). She has worked in business and legal publishing, academic administration, and partnered with a range of non-profits through several years work as a Service Learning director.
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Executive Director Roundtable - Robert Egger, D.C. Central Kitchen
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10:45am - 12:00pm • Leadership Track
Robert’s message to nonprofits is a rallying call to action: we need to be audacious, courageous, compassionate, forceful and truly committed leaders. But as he says, “any nonprofit who thinks they can go it alone…deserves to go it alone.” Join Robert as he leads a discussion on how to put into action the ideas from his breakfast keynote.
Robert Egger is the Founder and President of the DC Central Kitchen, the country’s first “community kitchen”, where food donated by hospitality businesses and farms is used to fuel a nationally recognized culinary arts job training program, where unemployed men and women learn marketable skills while donations are converted into balanced meals. Since opening in 1989, the Kitchen has produced over 23 million meals and helped 800 men and women gain full time employment. The Kitchen operates its own revenue generating business, Fresh Start Catering, as well as the Campus Kitchens Project, which coordinates similar recycling/meal programs in 30 college or high school based kitchens.
In Washington, Robert was the founding Chair of both the Mayor’s Commission on Nutrition and Street Sense, Washington’s “homeless” newspaper. He was also the Co‐Convener of the first Nonprofit Congress, held in Washington DC in 2006.
Robert’s book on the non‐profit sector, Begging for Change: The Dollars and Sense of Making Nonprofits Responsive, Efficient and Rewarding For All, was released in 2004 by HarperCollins. It received the 2005 McAdam Prize for “Best Nonprofit Management Book” by the Alliance for Nonprofit Management.
Robert was included in the Non Profit Times list of the “50 Most Powerful and Influential” nonprofit leaders from 2006‐2009. He was the recipient of the Restaurant Association of Metropolitan Washington’s 2007 “Lifetime Achievement” award and the 2004 James Beard Foundation “Humanitarian of the Year” award. He has been named an Oprah Angel, a Washingtonian of the Year, a Point of Light and one of the Ten Most Caring People in America, by the Caring Institute. He is also a 14‐gallon blood donor to the American Red Cross.
Robert speaks throughout the country and internationally on the subjects of hunger, sustainability, nonprofit political engagement and social enterprise. He writes blogs and editorials to share his ideas about the nonprofit sector and the future of America. To check out Robert’s most recent speaking schedule, blogs, and editorials, please visit www.robertegger.org.
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Attracting Gen Y to Your Cause - Justin Foster, Foster Thinking
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10:45am - 12:00pm • Marketing Track
Who is Gen Y? How do they think? How do you market to them? You don’t. They find you. Join Justin in this engaging and thought-provoking workshop to learn how to attract the Y-Generation as volunteers, staff and donors. Understand how to translate your important cause into a language and a style that is unique to this digitally connected generation. Learn the 5 must-have tools every nonprofit needs in order to be seen as a relevant organization by the younger demographic.
Justin is a Brand Strategist based in Boise, Idaho. Over the past 20 years, he has co-founded two marketing/branding firms, plus worked in sales and marketing for both small businesses and large corporations. He has conducted over 300 workshops and seminars - including as far away as Kuala Lumpur, Malaysia. In addition to his expertise in strategic branding, Justin consults, speaks, and writes on the impact of generational and cultural shifts - especially related to the influence of Gen Y, social media, and technology. His first book, “Oatmeal v Bacon: How to Differentiate in a Generic World” was published in May 2011. Outside of work, he is a husband, father, football geek, Texas music aficionado, a shrinking former fat guy, and an avid student of everything.
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Effective Approaches to Resolving Conflict - Richard Murray, The Dispute Resolution Center of the Northwest
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10:45am-12:00pm • Professional Development Track
Conflict in the workplace is inevitable – especially in today’s fast-paced, ever-changing environment. Understanding the causes of conflict and how to utilize techniques for resolving conflict can reduce stress, improve productivity, and turn your organization into a healthier work environment. In this workshop, we will:
• Identify common triggers of conflict,
• Examine the structure of conflict,
• Analyze case studies of common conflict situations in an organizational setting, and
• Explore productive approaches to resolve these conflicts.
Rick is currently the Executive Director of the Dispute Resolution Center of the Northwest, a volunteer Certified Mentor for SCORE, and a volunteer mediator/arbitrator for the BBB. He has held “C Suite” level executive positions with large academic medical centers including Creighton-Omaha Regional Healthcare Corporation, Crozier-Chester Medical System, and the Hospital of the University of Pennsylvania. Rick has also served on the faculty of The Wharton School of the University of Pennsylvania, Whitehead Graduate School of Management at the University of Redlands and served as Dean of the Center of Management Innovation & Technology at Menlo College. Rick retired in 2008 from the University of Texas where he served as Director of the Institute for Healthcare Excellence.
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Creating the Framework for Donor Communications - Barb Maduell, The Collins Group
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1:15pm - 2:30pm • Fundraising Track
In order to raise significant funds, you need to be able to articulate the difference philanthropy makes for your organization – what are you promising the community you will do with their gifts? This is what a case for support does. In this session, Barb will give you the framework for creating a strong case, teach you how to use it for different audiences and purposes, and confirm how and why the case promotes a culture of philanthropy within your organization and informs all your donor communications throughout the year.
With more than 20 years experience in the nonprofit sector, Barb Maduell, CFRE, Senior Consultant, offers significant expertise in annual and major giving, special campaigns, donor communications, and board development. Her key strengths are building a strong fundraising culture within organizations for greater success and sustainability, creating cohesive and strategic marketing communications that reflect and advance the vision of nonprofits, and tailoring creative strategies for cultivating, soliciting and stewarding major gift prospects. She has a talent for quickly and concisely examining an organization’s development functions and bringing clarity and drive to the evaluation and planning process. Ms. Maduell has worked on campaigns with goals ranging from $1.5 million to over $20 million and knows how to guide staff and volunteers through the process successfully.
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Establishing a Positive Relationship with Your Board - Tom Iselin, First Things First Consulting
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1:15 - 2:30pm • Leadership Track
Let’s face it. The relationship between an executive director and the board of directors is always in danger of getting filled with tension and frustration. A healthy board-ED relationship is friendly, collegial, professional and productive. In this workshop, Tom will share practical tactics and tips on how an early-stage nonprofit can develop a systematic approach of creating and sustaining a healthy executive-board relationship, as well as how to develop methods for solving relationship issues when they arise. He will also outline some of the roles and responsibilities for chief executives and board members that many nonprofits overlook or undervalue when they are growing. By doing what’s right, not what’s convenient, executives and boards can focus more on making the impact they both want to achieve.
Tom Iselin is a nonprofit consultant who recently published his third book, First Things First. Over the last 20 years, Tom has applied the latest advances in business management, marketing, and technology to launch, build, and help some of the country’s most notable organizations such as Sundt Memorial Foundation, Environmental News Network, Continental Bank, Jordan Investments, Hilton Hotels, Copley News, Accerra, Gallo Enterprises, First Options Futures, Brennan Capital, Valuestar, The Annenberg Foundation, Sun Valley Adaptive Sports, The Hunger Coalition, Military One Source, Navy Safe Harbor, Disabled Sports USA, and many others.
Tom’s consulting services and vision to improve the landscape of social change through social innovation is well known across the country. He also provides a variety of consulting services to dozens of young and rapidly growing nonprofit and for-profit organizations. He speaks regularly at conferences and workshops on the topics of operational efficiency, program effectiveness, branding, fundraising, strategic planning, and staff and board development. Tom also writes and speaks on broad topics such as nonprofit management and social entrepreneurialism.
When he’s not working, you’ll find Tom volunteering, playing tennis, snow skiing, mountain biking, fly fishing, or finding solace in his kitchen cooking and baking. He also loves to camp, surf, travel, and spend time with family, and he’s a wannabe Blues harmonica player. Tom splits his time between Sun Valley, Idaho and La Jolla, California.
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Integrating Videos into Your Marketing Toolbox - Rhea Allen, Peppershock
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1:15 - 2:30pm • Marketing Track
Whether it’s on your website, your Facebook page or in your fundraising events, a video has the potential to convey a powerful message that will attract support from volunteers and donors alike. When done correctly, even a short video can evoke emotion, drive home a point or provide a compelling case like no other medium can.
Join Rhea Allen in this active video workshop and learn:
• Things to consider and what to expect when creating a professional video with a production team
• Thing to consider and what to expect when it's a DIY (Do It Yourself), unpronounced video by yourself, staff or volunteer
• Tips on how to decide what kind of video is right for you
• Creative ways to integrate videos into your marketing toolbox
Since Peppershock’s inception in 2003, Rhea Allen has managed and expanded Peppershock Media Productions, LLC. In addition to her expertise in social media, Rhea has in-depth experience in media strategy and planning and has directed many award winning videos with the Peppershock Production crew. She has a passion for discovering and telling stories through visual and audible mediums. Her television news and promotions background provides investigative, documentary, testimonial and “edutainment” style to her celebrated work.
Rhea has also gained local notoriety in her persistent passion for charitable causes. She is involved with the communities of Idaho and has a vast working knowledge of how to generate awareness for a number of brands and causes. As a community leader, Rhea has served on several boards and committees and deeply understands the intricacies of a working board. Currently she is a board member of the Nampa Rotary Club, the Nampa Chamber of Commerce, and in the past was a founding member of the Boise Young Professionals group where she was an instrumental part in building what is now a group of over 1000 members. She recently contributed her efforts to the Go Red for Women campaign for the American Heart Association and provides brand consulting with a team of experts to the Girl Scouts of Silver Sage of Idaho.
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Dialogue, Listening and Authenticity - Julie Numbers Smith, Arts Alchemy
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1:15 - 2:30pm • Personal Development Track
Dialogue, listening and authenticity are three attributes vital to effective relationships- whether it’s with board members, staff or just about anyone. Some of our most powerful tools for successful teams can sometimes boil down to a simple conversation (effective dialogue), how we take in what we heard (attentive listening) and our personal integrity in our day-to-day work (authenticity).
This experiential workshop will engage participants and together we will:
• Deepen our understanding of the process of productive dialogue
• Discover our own listening style and practice skill-building
• Explore our own sense of self and well-being in our work
Use these tools and exercises at your next board or staff meeting. We will have fun and maybe even get ourselves on our own to-do list!
A native of Boise, Idaho, Ms. Smith is currently the principal arts practitioner of Arts Alchemy: consulting and creativity offering organizational development services through group facilitation, team building and planning. Ms. Smith’s eclectic professional background starts with the Peace Corps working as a registered nurse in Yemen. She trained as an actor at the American Conservatory Theatre in San Francisco and spent a total of five years in New York City working as an actor in soaps and showcase productions, as well as on stage at the Guthrie Theatre in Minneapolis. She trained in arts management as a member of the Actors’ Information Project and through the New School for Social Research in New York City. Returning to Idaho in 1986, she served as managing director for Idaho Theatre for Youth for three years and became the Director of Community Development for Idaho Commission on the Arts in 1989 and served until 1999. From 1999 to 2007, she was the Executive Director for Boise City Arts Commission. From 2007 to 2011, she was a planner and transitional Executive Director for Ballet Idaho during a complete organizational transformation under new Artistic Direction.
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Funders Panel
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3:00pm - 4:00pm • Fundraising Track
Join Barb Maduell, Senior Consultant at The Collins Group, as she moderates an open discussion with Idaho funders on what they are observing in the Idaho nonprofit community; the changes over time and why; the emerging issues and trends; and more.
Funders joining Barb in this session will be:
• Janice Kennedy, M.J. Murdock Charitable Trust
• Bob Hoover, Idaho Community Foundation
• Curt Goldgrabe, John F. Nagel Foundation
• Dee Mooney, Micron Foundation
• Laura Bettis, Laura Moore Cunningham Foundation
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Transformational Leadership - Cherie Buckner-Webb, Sojourner Coaching, Inc.
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3:00 - 4:00pm • Leadership Track
Transformational leadership is defined as an approach that causes change in individuals and social systems. Enacted in its authentic form, transformational leadership enhances the motivation, morale and performance of followers through a variety of mechanisms. These include being an inspiring role model for followers, challenging followers to take greater ownership over their work, and understanding the strengths and weaknesses of followers so the leader can align followers with tasks that optimize their performance. During this workshop, we will investigate the critical components of Transformational Leadership, explore the personal attributes required and identify opportunities and methodologies to sharpen your leadership skills.
In a difficult economic climate Cherie Buckner-Webb chose to effect change in a new arena by running for public office in 2010. Her platform included restoration of funding for public schools, sound preservation and conservation practices, and economic growth for Idaho businesses through innovation and education. Her life-long influence in the community made possible an innovative and energetic campaign supported by a wide variety of talented volunteers. Elected by a margin of 68%, Cherie’s message in the Statehouse reflects the same collaborative and visionary goals she emphasizes in her life and work.
Cherie Buckner-Webb is the founder and principal of Sojourner Coaching, “Supporting highly motivated women and men to navigate the waters of their lives with purpose.” Cherie, a certified professional coach and consultant, brings a breadth of experience to the practice. Her extensive international business background includes positions in program management, diversity consultation, sales and marketing, business and organizational development, operations, and e-commerce. Her expertise includes cross cultural collaboration, leadership development, facilitation, consultation and coaching for individuals, teams and organizations. In addition to her on-going work in the corporate environment, Cherie assists institutions of higher education in the development of diversity curriculum and training.
In addition, Buckner-Webb is an accomplished gospel, jazz and blues vocalist. Cherie has recorded with jazz great Gene Harris, released her debut solo CD, "By His Grace" and received the Award for Excellence in the Arts at the 2004 State of Idaho Governor’s Awards in the Arts Celebration.
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Storytelling and the Media - Dale Dixon, On Camera Performance
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3:00pm - 4:00pm • Marketing Track
Each person and each organization has a story to tell. People want to hear those stories. But, it’s often a challenge to communicate your story well. How do you craft an effective message and engage traditional and social media to share your story? It's not public relations and it's not marketing. The idea is simple: story telling.
Dale will work with audience members to understand opportunities in local media, what newsroom managers and reporters are looking for in a story and how to package a story for maximum impact. Participants will conclude the session knowing what is newsworthy, how to connect with local media and how to effectively share a story.
Dale Dixon is an Idaho native and lives with his wife and two children in Nampa. Dale has 23-years of broadcast news and media communication experience working in radio and for CBS, ABC, & NBC-TV affiliates. He has traveled extensively covering a variety of stories ranging from humanitarian efforts in Romania to refueling B1 Bombers over Canada en-route to Bosnia.
Dale is an Associated Press and Idaho Press Club award winner, was named an Idaho Business Review 2004 Accomplished Under 40 recipient and a 2007 Better Business Bureau Integrity Counts! honoree.
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Everyday Praise & Gratitude - Tom Iselin, First Things First Consulting
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3:00 - 4:00pm • Professional Development Track
Job satisfaction has little to do with a paycheck. People want to feel validated for the work they’re doing and know that their efforts matter. Yet most of us would admit that we don’t express enough appreciation to our board, staff, volunteers and others who support our work. In this workshop, Tom will explore how praise and gratitude in the workplace will empower those in your organization to produce quality and efficient work, open doors in the community and help raise big money. Come to this session ready to brainstorm ways you can be more appreciative of those around you and leave with a toolbox full of ways to thank your staff, celebrate your board members’ achievements, recognize your volunteers and show appreciation to gracious donors and business partners.
Tom Iselin is a nonprofit consultant who recently published his third book, First Things First. Over the last 20 years, Tom has applied the latest advances in business management, marketing, and technology to launch, build, and help some of the country’s most notable organizations such as Sundt Memorial Foundation, Environmental News Network, Continental Bank, Jordan Investments, Hilton Hotels, Copley News, Accerra, Gallo Enterprises, First Options Futures, Brennan Capital, Valuestar, The Annenberg Foundation, Sun Valley Adaptive Sports, The Hunger Coalition, Military One Source, Navy Safe Harbor, Disabled Sports USA, and many others.
Tom’s consulting services and vision to improve the landscape of social change through social innovation is well known across the country. He also provides a variety of consulting services to dozens of young and rapidly growing nonprofit and for-profit organizations. He speaks regularly at conferences and workshops on the topics of operational efficiency, program effectiveness, branding, fundraising, strategic planning, and staff and board development. Tom also writes and speaks on broad topics such as nonprofit management and social entrepreneurialism.
When he’s not working, you’ll find Tom volunteering, playing tennis, snow skiing, mountain biking, fly fishing, or finding solace in his kitchen cooking and baking. He also loves to camp, surf, travel, and spend time with family, and he’s a wannabe Blues harmonica player. Tom splits his time between Sun Valley, Idaho and La Jolla, California.
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Thank you to our sponsors:
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