Whether you thank donors in an email. letter, or phone call, saying thank you is impactful and increases donor retention. Research shows that the average nonprofit loses 81% of donors after their first gift and the probability that a donor will make five consecutive gifts is only 10-15%. Increase those odds with a personal touch.
The time spent saying thanks will be well worth it! Need some ideas of creative ways to say thank you?
Also, don't forget to add your new contacts to your donor database to reach out in the future. Keep your Idaho Gives momentum with your other fundraisers!
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