Donor Relations Post-Idaho Gives

By Evin Bask, Director of Membership & Development

Just Keep Moving

​​Whether you are finishing a big giving campaign (like Idaho Gives), wrapping up a gala, or ending a community walk, here are a couple of key fundraising tips to remember.  

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Thank Your Donors
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Many of you are probably thinking, well, yes, obviously… although everyone received a receipt for tax purposes, putting a little extra time into something more personal goes a long way.

• Handwritten (or printed) thank you note ​​
• ​​A phone call from a board member
  • This is a great way to engage your board on fundraising efforts
• ​Materials illustrating the true impact of their gift
  • Client testimonials, before/after photos, construction timeline, etc.
• A fun, promotional sticker
  • Donors can put them on water bottles or cars, maximizing the reach
• Send a recorded video directly to your donor
  • CauseVid makes this super easy and fun

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Keep the Momentum Going

It is easy to jump right to the next program or event. However, don't forget to allow yourself some time to fully close out the last campaign before moving on.
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Idaho Gives is a great example of a program allowing your organization to gain NEW donors. These new donors are a great one-time gift, but will not support the sustainability of your organization unless you cultivate them.

Be sure to download the donor information, input them into your email or donor database, and build on the relationship.

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Welcome to the Family
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New donors came to you for a reason. Whether they were a plus one at your recent gala, donated through Idaho Gives, or responded to your direct mail piece, they were pulled to your mission and moved to give. Keep the engagement going!

Invite them to an open house, your next event, or even for a coffee meeting. These donors are interested in your work, they want to see you succeed so be sure to let them know how their donation is making a difference in your organization!

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Congratulations again to all the organizations that participated in Idaho Gives! Cheers to another great year of fundraising.